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Can I have your attention, please?
Not all attention is created equal. Attention on its own, won’t get people to buy your brand. Instead, be more specific and focus on building…
Mar 15, 2024
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Samuel Brealey
16
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Can I have your attention, please?
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January 2024
Agencies aren't marketers... but they can be.
I worked with Dan Bradfield from Naked Marketing to help him build on his existing knowledge of marketing.
Jan 29, 2024
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Samuel Brealey
2
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Agencies aren't marketers... but they can be.
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The death of third party cookies signals the return of proper marketing.
As the 'cookie' crumbles, we can all hope for a turn to the basics.
Jan 18, 2024
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Samuel Brealey
8
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The death of third party cookies signals the return of proper marketing.
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Join me in London on 21st March 2024... Happy New Year.
All day workshop 'How Brands Grow & Compete: Marketing Myth Busting With Science.'
Jan 2, 2024
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Samuel Brealey
3
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Better marketing, better business.
Join me in London on 21st March 2024... Happy New Year.
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September 2023
The research paperweight, and how to fix it.
This article is about research, with a purpose. Having a plan in mind, and how research done 'along the way' can plug the gaps in business planning…
Sep 21, 2023
•
Samuel Brealey
2
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The research paperweight, and how to fix it.
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August 2023
Marketing is not engineering.
Stop wasting time on processes.
Aug 24, 2023
•
Samuel Brealey
7
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Marketing is not engineering.
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What's the point of segmentation?
Whether it's broad reach or tightly targeted, you still need it.
Aug 3, 2023
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Samuel Brealey
8
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What's the point of segmentation?
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July 2023
It's been a while...
Life throws curveballs, especially when you're in the middle of something.
Jul 21, 2023
•
Samuel Brealey
3
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It's been a while...
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November 2022
What's a brand with no money?
How theory is used in practice, for brands that just started or don't have money to spend on research.
Nov 11, 2022
•
Samuel Brealey
4
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What's a brand with no money?
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June 2022
Anti-personalization: The best ad for one, is the best ad for all
Samuel Brealey and Michael Taylor Source: WARC Exclusive, June 2022. Reposted with permission.
Jun 27, 2022
•
Samuel Brealey
22
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Anti-personalization: The best ad for one, is the best ad for all
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March 2022
DTC: direct to consumer heaven or overhyped?
There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build…
Mar 14, 2022
•
Samuel Brealey
1
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DTC: direct to consumer heaven or overhyped?
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February 2022
Research realities: Don’t get strung up on a shoestring budget
Back in 2020 I was asked to write a piece for the South African Research Journal, aimed at small businesses with limited budgets. It was delayed so…
Feb 22, 2022
•
Samuel Brealey
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Research realities: Don’t get strung up on a shoestring budget
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