Agencies aren't marketers... but they can be.

I worked with Dan Bradfield from Naked Marketing to help him build on his existing knowledge of marketing.

As managing director of his agency Naked Marketing he came to me for help, Dan already had a good idea of what marketing looks like – but like a lot of people, turning theory in practice and context is where the real challenge begins.

His brief to me... Naked Marketing is expanding its services into general marketing work. The problem facing the agency is the gap between knowledge and growth ambition. The solution is to improve general staff knowledge through internal training to allow the agency to effectively promote its additional services.

A great brief because it recognises the problem, and the outcome it wants.

And here's what I delivered.

🟣 Session 1 - Agency briefing
Building marketing briefs with clients that go upstream, beyond shopping for tactics.
+ What are clients really looking for from you
+ What makes a good brief
+ How to get a good brief out of a client
+ Making sure scope is controlled

🔵 Session 2 - Research
Simple qualitative and quantitative methods of research for campaign planning.
+ The importance of basic research
+ Qualitative research
+ Quantitative research
+ Applying research to the work

🟢 Session 3 - Media Planning
Campaign planning and understanding how to pick and mix your media to get the best results.
+ Marketing funnels, in practice
+ Choosing the right media mix
+ Budgets and projections
+ GAANT charts and project management

🟠 Session 4 - Measurement
Building measurement right from the start makes it easier in the end.
+ Working backwards from the brief
+ Building a ladder of metrics
+ Choosing the right metrics
+ Methods of reporting
+ KISS, keep it simple stupid

And here's what Dan said about me after the training.

"I asked for Samuel's help to boost my understanding around the fundamentals of marketing, from an agency perspective – in order for me to better contribute ideas and support to our team.

In a sea of marketing complexity, where many of the working examples and practices are based on big big consumer brands, Samuel approaches it from his experience of marketing for smaller businesses.

I found this to be incredibly important in being able to apply my learning to the world in which I operate.

Samuel is very personable, very down to earth and he was very generous with his time. I'm almost certain we'll be working with him again in the future."

If you're sold, get in touch with me and let's talk about how I can help you and your team. You can reply directly to this email or you can use the booking link just below.

Better marketing, better business.

Think I can help you? Book a 15 minute discovery call with me here.

Things I do for small businesses (up to 250 employees)
+ Consulting
+ Marketing audits
+ Market and customer research, strategy and planning
+ Outsourced/fractional marketing manager
+ Marketing training for individuals and teams
+ Campaign planning and media management