4 Comments

Great write up, Samuel.

Happy to hear you'll keep writing for us.

Hope things go well at the new role.

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Thanks so much Benjamin, all good so far!

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This is really precious for every content strategist. Thank you!

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I can't help but think that you are describing salience here lads. Salience used to be explained as awareness x awareness of the occasion (back in the day by EBI & Mountainview consulting).

It's still a lovely bit of thinking.

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