Not all attention is created equal. Attention on its own, won’t get people to buy your brand. Instead, be more specific and focus on building Associative Attention.
I can't help but think that you are describing salience here lads. Salience used to be explained as awareness x awareness of the occasion (back in the day by EBI & Mountainview consulting).
Great write up, Samuel.
Happy to hear you'll keep writing for us.
Hope things go well at the new role.
Thanks so much Benjamin, all good so far!
This is really precious for every content strategist. Thank you!
I can't help but think that you are describing salience here lads. Salience used to be explained as awareness x awareness of the occasion (back in the day by EBI & Mountainview consulting).
It's still a lovely bit of thinking.